About Hearth

Hearth is a Fintech company helping home improvement contractors grow and manage their business. Our SaaS platform provides over 14,000 contractors the financial tools they need to close more business, including financing solutions, invoicing, payment collections, insurance products, all in one, modern system designed specifically for the home improvement industry.

Backed by 8VC, Founders Fund, and other prominent leaders in Silicon Valley, Hearth has raised over $50M and is one of the fastest growing companies in the home improvement space.

The Mission

To us, the home improvement contractor is a true embodiment of the American Dream – skilled craftspeople who choose to start their own business to build a better life for their families and their communities.

While home improvement professionals power a $500 billion per year industry and protect the homes of millions of Americans, they are typically overlooked by Wall Street and Silicon Valley, and are one of the most underserved, undercapitalized, and written-off segments of entrepreneurs.

We built Hearth to tip the odds of success in their favor. Hearth is a seamless digital toolkit that helps home improvement pros win more projects, grow their sales, and save time running their business. In the last six years, we’ve built an industry-leading technology platform (Financing, Payments, Quotes, Contracts, and Banking), work with over 15,000 contractors, and have funded over $500 million in additional projects for home improvement pros. And, we are just getting started.

The Opportunity

As an SEO Specialist at Hearth, you will play a pivotal role in enhancing our online presence and driving qualified traffic to our website. Leveraging your expertise in SEO best practices, you will collaborate closely with cross-functional teams to develop and implement SEO strategies that drive qualified leads into our sales pipeline. Your insights and skills will directly contribute to enhancing Hearth’s online presence, user experience, and website conversion rates.

Here's What You'll Do

• Conduct comprehensive keyword research to identify high-potential target keywords and phrases.
• Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic.
• Perform on-page optimization, including optimizing meta tags, headings, content, and internal linking structures.
• Collaborate with content marketing to ensure SEO best practices are integrated into content development processes.
• Monitor and analyze website performance using SEO tools and platforms, providing regular performance reports and actionable insights.
• Stay current with industry trends, search engine algorithms, and best practices to adapt strategies accordingly.
• Implement technical SEO improvements, such as site speed optimization, mobile responsiveness, and schema markup.
• Collaborate with Marketing, Sales, Customer Success, and Product teams to align strategies to achieve team goals.
• Work with external partners, agencies, or consultants as needed to support SEO initiatives.

Here's What We're Looking For

• You are technically curious, easily grasp marketing and technical concepts, and are highly interested in the SEO landscape.
• You’re analytical. Strong analytical skills and ability to interpret data to drive decision-making
• You’re self-motivated, comfortable working in a fast-paced startup environment, and thrive in a remote, low-structure environment.
• You have a growth mindset. You’re low ego and realize that every problem is actually an opportunity to improve in the long run.
• Customers come first. Your marketing is rooted in a desire to deeply understand and serve our contractors.
• You’re obsessed with providing excellent customer service, have a knack for process and are pragmatic in the way you approach your work; have strong technical aptitude, and you’re a proactive communicator.

You may be a fit for this role if you:

• Associate’s or Bachelor’s degree in Marketing, Business, or another related field is highly preferred but not required.
• 2-4+ years of marketing experience as an SEO Specialist or similar role, with a track record of improving search engine rankings and organic traffic at an agency or in-house experience. Experience with contractors a large plus
• In-depth understanding of SEO concepts, content strategy, website design, and conversion rate optimization strategies.
• Experience with SEO A/B testing and a solid understanding of statistics
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, including the ability to communicate SEO strategies and recommendations effectively.
• Hands-on experience with WordPress, Google Analytics, Mode, and HTML/CSS knowledge is a plus
• Detail-oriented and highly organized to manage multiple projects and priorities effectively
• Experience as a collaborative team player with the ability to work cross-functionally and drive results in a fast-paced environment.
• Certifications in SEO and digital marketing are a plus.

Benefits

• Mission-driven, values-based culture.
• Competitive pay.
• Growth opportunities as we continue to grow and scale.
• Generous PTO, plus paid company holidays.
• Stock options.
• Medical, dental, and vision options.
• 401(k) package.
• Free Employee Assistance Program
• Parental Leave Program
• Pet Insurance

Compensation

The expected compensation range for this position is displayed in compliance with all local/state regulations. The expected compensation range for this position is based on a number of factors, including but not limited to: individual education, qualifications, and prior work experience.

More About Us

Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. We consider for employment qualified applicants with arrest and conviction records.

The Pay Range For This Role Is

70,000 - 90,000 USD per year(Remote - United States)

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