The Role

• Develop an overarching education strategy + content roadmap that teaches creators how to use ConvertKit to earn a living online and helps us achieve company-wide goals
• Create and manage an event schedule for weekly live workshops and in-person training
• Partner closely with our affiliate manager to plan cross-promoted partner workshops
• Partner closely with other teams to support company-wide initiatives with educational content

• Perform weekly strategy and product-based live workshops with other creators and partners to teach how to grow and monetize a business with ConvertKit
• Regularly attend in-person conferences and events to teach on topics relevant to creators

• Produce videos that educate creators and influence the broader creator economy
• Work closely with our film team to record, edit, and publish YouTube videos to grow our brand awareness and generate interest in our core products

• Create evergreen video courses that help creators grow their business, simplify the best ways to use ConvertKit, and encourage them to become paying customers
• Film videos for in-app courses and partner with our internal Brand Studio team to edit and publish each video

• Use our creator education program to attract, activate, and convert new customers
• Regularly report on the performance of all our creator education content

The right candidate has:

• Multiple years of experience creating educational content and instruction for end users, or equivalent experience. Years of experience doesn’t always capture expertise, so we encourage you to apply if you can demonstrate you’re well versed in creating and sharing content designed for customers
• A passion for coaching creators - you genuinely enjoy the art of teaching creators, entrepreneurs, and business owners how to make their dreams a reality through inspirational and business-building content
• A unique, thorough teaching style - you know how to capture people’s attention and maintain it with an engaging and approachable educational style
• Strong observation and listening skills - you tune-in and actively listen to the pain points, struggles, and needs of creators in order to create the most relevant content
• Creative thinking and effective execution - you combine creator needs with business strategy to shape ambitious goals that move the business forward. You bring these to life through efficient process, like the creation of evergreen course road maps
• Experience marketing the value of product features to convert free users into paying customers and keep paying customers excited and engaged with the platform
• Advanced experience running live, online workshops with hundreds of attendees and/or teaching onstage in front of large audiences
• Analytical skills to analyze the performance and business impact of workshops and evergreen courses
• Solid written communication skills for promotional emails for workshops
• Enjoy working autonomously in a fast-moving, ever-evolving environment where you prioritize your work to meet goals
• Ability to bring the mindset of a creator - who ConvertKit serves - into your decision-making process
• Exceptional visual, written, and spoken communication and presentation skills
• Comfortable working in a 100% remote environment
• Have enthusiasm and belief in our mission, vision, and values
• Experience with filmmaking and video production to record and produce courses and YouTube content is a plus, but not required

Pay & Benefits

• Profit Sharing - Learn about profit sharing and compensation at ConvertKit
• Four weeks paid vacation
• $1,000 yearly vacation bonus for taking five consecutive days of vacation, fully unplugged from work
• 10 paid holidays in addition to the vacation time outlined above
• Four-week, paid sabbatical after five years with the team
• Two weeks of paid sick + mental health and wellbeing time per year
• Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
• 12 weeks paid parental leave and flexible scheduling in your child’s first year
• Monthly medical benefits up to $1,600 a month toward premiums. Dental and vision premiums covered 100%
• Gender-affirming benefits
• 401k with a 5% match
• Equity in ConvertKit - when you join and when you help us hit company targets
• $3,000 annual childcare benefit
• $4,000 equipment allowance for your first two years, $3,000 budget every following two years (US employees only)
• $3,500 annual learning & development budget
• The team gathers twice a year for fantastic virtual or in-person retreats

How to Apply

• Written application
• A phone screen with someone on the hiring team
• A short, 2-hour or less homework assignment
• A “technical” interview to discuss the homework assignment and your experience
• A culture contribution interview