Dealer.com, a Cox Automotive brand, is looking for an SEO Specialist I to join our team!

The SEO Specialist I will be responsible for delivering on Dealer.com's Core, Standard and Advanced levels of Search Engine Optimization (SEO) services to its subscribers to help them achieve their goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating the clients' websites, and determining organic strategies to increase site performance.

Your Role

• Report to clients (in written form) on work completed and any search-related challenges
• Expected to answer questions for internal and client organic searches
• Participate in client calls, as needed
• Execute organic strategies on assigned websites strictly using white-hat tactics according to Google's best practices to improve client site performance and visibility on Dealer.com's web platform. Strategies include content writing and optimizations, metadata optimizations, schema markup implementation, canonicaling or URLs, 301 redirects, NAP alignment, and backlink building
• Monitor organic website metrics and performance data utilizing Dealer.com's analytics platform, including, but not limited to, organic traffic, engagement, conversions, and keyword visibility to determine overall site effectiveness
• Engage with users and stakeholders by creating client-facing reports including organic data and data-driven insights to ensure their understanding of site performance and visibility, on- and off-site optimizations and work completed, ongoing SEO strategy and expected results, and recommended areas of opportunities
• Utilize third party tools like Google Analytics, Google Search Console, Google Trends, Moz, SEM Rush, Majestic SEO, and Copyscape to determine organic trends, causes, and strategy opportunities
• Evaluate data fluctuations over time and troubleshoot negative trends in organic performance and visibility, determining causes and potential solutions for corrective actions
• Complete SEO related client requests on a quarterly basis, like keyword and market research, site optimizations and adjustments, local search optimizations, and further data analysis and insights
• Stay current on SEO and online marketing topics by monitoring search industry websites, forums, blogs and news
• All other duties as assigned

Minimum Qualifications

• High School Diploma/GED
• Generally, less than 2 years' experience in a related field
• A knowledge of:
• Basic HTML
• Microsoft Office Products
• Search Algorithms
• SEO tactics
• Strong customer service skills
• Excellent written and verbal communication skills
• Self-directed, driven, and enthusiastic
• Ability to manage competing priorities.

What We Look For (Preferred)

• Demonstrable experience creating and executing SEO campaigns
• Solid knowledge of website analytics tools like Google Analytics
• Working knowledge of HTML, CSS, and broad website concepts
• Previous customer service experience

USD 17.26 - 25.91 per hour

About Cox Automotive

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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